Ruchi Pandey is a seasoned marketing professional with extensive experience in trade marketing and brand management. Currently serving as Senior Manager - Trade Marketing at KRBL India since July 2024, Ruchi specializes in developing marketing strategies, optimizing budget allocations, and overseeing brand communication effectiveness. Previous roles include Category Head at Relaxo Footwears Limited and Head of Trade Marketing & Activation at Aqualite India, where Ruchi managed P&L, customer engagement, and strategic planning for product launches. Ruchi's career also includes significant tenure at Hindustan Unilever Limited and Novartis, focusing on marketing campaigns and territory growth. Ruchi holds an Executive MBA in Digital Marketing from the Indian Institute of Management Jammu, an MBA in Marketing from Sikkim Manipal University, and a Bachelor of Engineering in Biotechnology from Dr. A.P.J. Abdul Kalam Technical University.
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