Donovan Mazzoni

Donovan Mazzoni is an accomplished executive with extensive experience in digital marketing and e-commerce, currently serving as CIO and Chief New Retail Officer at Krëfel NV since August 2010. In this role, Donovan has spearheaded the development and execution of an omnichannel retail strategy aimed at boosting brick-and-mortar sales, while also transforming the sales organization to enhance this strategy and implementing a data-driven approach for optimized resource allocation. Prior to Krëfel, Donovan held the position of Digital Marketing & E-commerce Manager at Hifi International, where responsibilities included overhauling and launching Hifi. lu on a new platform. Earlier experience includes roles at De Persgroep Publishing, where leadership was demonstrated in managing diverse teams and launching successful digital marketing campaigns. Donovan holds education credentials from Erasmushogeschool Brussel and Vrije Universiteit Brussel.