Charlie Hodges

Charlie Hodges is an experienced marketing professional currently serving as the Senior Brand Marketing Manager at Krispy Kreme since June 2023. Prior to this, Charlie excelled as a Senior Brand Manager and Innovation Lead at Signature Brands, LLC, where responsibilities included developing a multi-year innovation pipeline and overseeing brand positioning strategies. As a Brand Manager for Dessert Decorating, achievements included creating new brand positions through qualitative research and rebranding efforts. Earlier roles at Johnson & Johnson included Associate Brand Manager for multiple well-known healthcare brands, gaining a comprehensive marketing capability across various aspects of brand management. Charlie began the career as a General Manager at a Chick-fil-A franchise after earning an MBA in Marketing from Wake Forest University and a BS in Business Administration from the University of North Carolina at Greensboro.