Lawrence Amaturo

Lawrence Amaturo is the founder and managing member of Amaturo Sonoma Media Group LLC. ASMG owns and operates five local radio stations, including News/Talk KSRO, Froggy 92.9, 97.7 The River, Hot 101.7 and K-Hits 104.9. ASMG recently acquired NorthBay biz Magazine, the forty-year business magazine for Napa, Marin and Sonoma Counties. All six media units collectively operate from Fox Plaza, the 14,000 sq foot media center on Santa Rosa’s Neotomas Avenue. He is also part owner of the annual Country Summer Music Festival.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships and is the owner of the expanding Splash Express high tech car wash group in Sonoma County.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, travelling with their teenage daughters here in Santa Rosa.