Amanda Grosshans

Amanda Grosshans is an experienced professional in merchandise planning and assortment strategy, currently serving as the Director of Merchandise Planning at KUIU since November 2021. Previous roles include Senior Planning Manager and E-Commerce Planning Manager at Columbia Sportswear Company, where Amanda was responsible for driving sales and profit through effective planning. Earlier experience at Cabela's encompassed positions such as Associate Category Manager-Footwear, where Amanda collaborated with product development and executed assortment strategies for retail and ecommerce channels. Amanda holds a Bachelor's degree in Business Administration and Management from Grand Canyon University.