Giacomo Bertaina

Giacomo Bertaina has a diverse range of work experience in marketing and digital advisory roles. Giacomo currently holds the position of Chief Marketing & Digital Experience Officer at KURIOS, where they are responsible for overseeing marketing and digital strategies. Prior to this, they served as a Digital Marketing Advisor at Spanish Millennium, where they guided the development and implementation of digital marketing and analytics strategies. Giacomo also worked as a Marketing Advisor at Experiom LLC, a MarTech integrator and consulting firm.

Giacomo's previous experience includes working as the Vice President of Global Digital Enablement CoE at Bridgestone Americas, where they built and optimized global digital marketing capabilities. Giacomo has also held various roles at McCann Worldgroup, including as VP, Group Director - Global Digital Marketing Lead, where they led global digital marketing integration for Chevrolet.

Earlier in their career, Giacomo worked as the Director of Digital Marketing Strategy & Services at Latin3, an interactive marketing agency. Giacomo also served as the Marketing Director at Del Val Publishing and worked as a Branding Strategist at Nexgenix, a full-service digital agency. Giacomo started their career as a Brand Manager at Carrier Corporation and later worked as an Associate Brand Manager at British American Tobacco - Reynolds American Inc.

Overall, Giacomo Bertaina brings a wealth of experience in marketing, digital strategy, and brand management to their current position at KURIOS.

Giacomo Bertaina holds a Bachelor's Degree in Economics from Universidad de Lima, which they obtained from 1988 to 1995. Giacomo then pursued an MBA in International Marketing & Strategy from INCAE Business School, completing it from 1997 to 1998. Later, in 2008 to 2009, they attended IE Business School, where they earned a Master's degree in Digital Marketing. In 2020, Giacomo attended MIT Sloan School of Management for a program in Artificial Intelligence: Implications for Business Strategy. Additionally, they have obtained certifications such as the Certified Chief Innovation Officer from GInI - Global Innovation Institute in 2022, and an Artificial Intelligence certification from deeplearning.ai in 2020. Furthermore, Giacomo received the Data Management Award from The Institute of Direct and Digital Marketing (IDM) in 2015.