Sara Aarts

Sara Aarts is a seasoned commercial analyst and project manager with extensive experience in category development and trade marketing across various sectors. Currently serving at L - founders of loyalty as a Commercial Analyst for Benelux and International and Project Manager for Benelux and UK, Sara has previously held positions at notable companies such as Caracter Company and Henkel, where responsibilities included category and shelf advising, project management for national brands, and numerical support for commercial plans. Educational qualifications include a Master's degree in Marketing Management from Tilburg University and a Bachelor's degree in International Business Administration, alongside proficiency in English demonstrated through the Cambridge English Advanced Certificate.