France ALLEGRE-GOUYGOU possesses extensive experience in the marketing and commercial sectors within the entertainment and ticketing industries. Currently serving as Directrice Générale at La Cigale since May 2022, France previously held key management roles at francebillet, overseeing Eventim France and driving business development initiatives. Additional experience includes serving as Directrice Marketing & Commerciale at L'Olympia Bruno Coquatrix, where France led strategic marketing transformations and commercial operations. A strong background in partnership development and account management stems from positions at Digitick, Futuroscope, and Fnac, showcasing a consistent track record of successful project management and team leadership across multiple organizations.
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