Maider Lacalle Asensio

Maider Lacalle Asensio is an experienced professional in brand management and project direction, currently serving as Project Director at THE [NULL] Imaginación Corporativa since February 2022 and as Brand Manager at La Naumon since April 2020, where responsibility includes launching a theater ship brand and managing marketing strategies. Additionally, Lacalle Asensio has been a Brand Consultant for Elipsis Capital since 2017 and held various marketing roles at NH Hoteles from 2006 to 2021, overseeing B2B brand marketing and digital transformation initiatives. Earlier experience includes roles at Telefonica, Terra, Invertia, and Barcelona Virtual, along with degrees in Advertising and Public Relations from the University of Navarra and management training at Esade.