Diego Luis Sturla Newton

Diego Luis Sturla Newton is an experienced professional in digital transformation and project management, currently serving as Gerente de Transformación Digital at Laboratorios Andrómaco since December 2012. Diego has been instrumental in defining and implementing digital strategies across various business sectors and has played a key role in innovation through participation in the Comité de Innovación. With a strong background in trade marketing and e-commerce, achievements include implementing omni-channel replenishment and developing e-commerce strategies that enhanced brand performance. Prior roles include Gerente de Proyectos at Laboratorios Andrómaco, leading the launch of over 30 new products, and project leadership positions at Telecentro and Grupo Prominente. Academic credentials include multiple degrees in Systems and Digital Business, along with specialized training in innovation strategy and project management.