Luis Rojas

Luis Rojas possesses extensive experience in sales and account management within the beverage industry. Currently serving as a South Florida MerchMx representative at LaCroix Sparkling Water Inc. since February 2020, Luis previously held various managerial positions at Icelandic Glacial from January 2014 to February 2020, where responsibilities included collaborating with wholesalers and enhancing brand visibility. Earlier experience includes an account manager role at The Coca-Cola Company, where sales were conducted across multiple retail channels, and territory sales positions at Velda Farms Dairy and Crystal Springs. Education includes attendance at Miami Dade College from 1994 to 1997, alongside prior education at Miami Southridge High School and Cutler Ridge Middle School.