Lacy Maxwell

Lacy Maxwell is the Founder, CEO, and Owner of Lacy Maxwell Experiential, a full-service experiential agency established in March 2004, where all daily operations are overseen. Prior to this role, Lacy Maxwell co-founded and served as Producer at THE FORT, aka FADER FORT, from March 1995 to March 2015, creating a new brand activation business model. Additionally, from February 1997 to January 2004, Lacy Maxwell held the position of Vice President of Business Development for Special Events at Clear Channel Entertainment, managing brand partnerships for live music events and producing the notable KROQ radio INLAND INVASION concert. Lacy Maxwell also served as Director of Business Development and Producer at Bill Graham Special Events from 1997 to 2004.