Tony Jones

Director of New Business Strategy, EMEA at LADDER

Tony Jones is the Managing Director and Founder of Adaptive Media, a content innovation consultancy that focuses on business transformation through generative AI avatars, data-driven video, personalisation, and curated marketing technologies. With a background in creative innovation and strategic content development, Tony has worked with various companies in roles such as Creative Director, Head of Creative, and Director of Strategy & Development. Tony's experience spans across industries such as publishing, broadcasting, influencer marketing, and online media, showcasing their expertise in driving engagement, brand loyalty, and revenue growth through innovative digital strategies.

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