Tony W.

Tony W. is an accomplished professional with extensive experience in visitor services, sales, marketing, and public relations within the leisure and cultural sectors. Currently serving as Head of Visitor Services at Lake District National Park since July 2017, Tony W. has previously held senior roles in various organizations, including Director of Sales, Marketing & PR at SMG Europe, and Head of Sales at iNTERTAIN Ltd. With a proven track record of enhancing audience engagement and developing commercial strategies, Tony W. has successfully contributed to projects ranging from the First Direct Arena to Everton Football Club's conference and events. Additionally, as a Non Executive Director at Lake District International Comic Arts Festival, Tony W. continues to play a vital role in promoting cultural initiatives.