Stuart Maas

Stuart Maas has over 20 years of work experience in various roles in marketing, sales, and business development. Stuart is currently working as the Senior Director of Marketing & Business Development at Visit Lake Tahoe since 2016. In this role, they are responsible for implementing strategic marketing initiatives, managing integrated marketing programs, and overseeing the day-to-day operations of the marketing and sales departments.

Prior to their current role, Stuart worked as the Director of Marketing & Conference Sales at Visit Lake Tahoe, starting in 2021. Stuart was responsible for sales efforts related to Meetings, Incentives, Conferences, and Sporting events. Stuart also led sustainable marketing efforts and worked on branding, content, and website development.

Before joining Visit Lake Tahoe, Stuart worked as the Sales & Marketing Manager at Visit Lake Tahoe from 2016 to 2021. In this role, they oversaw advertising, social media, digital influencers, and sustainability efforts. Stuart also managed sales activities and supported the development of Tahoe South Events Center.

Earlier in their career, Stuart worked as the Director of Sales, Marketing & IT at Powder House Ski & Board from 2003 to 2016. Stuart was responsible for sales, marketing, and IT efforts for Tahoesports.com and Powder House Ski & Board.

In addition, Stuart co-founded Ski Rental Systems, Inc in 2011 and served as the Vice President until 2015. Stuart played a key role in developing an online reservation software platform for the outdoor and recreation industry, which was implemented in 50 stores nationwide.

Stuart also gained experience as a Resort Manager at Tui Travel PLC, where they managed all aspects of resort operations for ski vacation guests from the UK. Stuart worked at Tui Travel from 2001 to 2003.

Before that, they worked as a Market Research Consultant at TUV NEL Ltd in 2001, where they conducted in-depth market research and provided recommendations for a leading oil and gas testing organization.

Stuart started their career as an intern in Relationship Marketing at Diageo in 2000, where they worked on projects related to system analysis, consumer marketing, and data capture.

Overall, Stuart Maas has a diverse background in marketing, sales, and business development with a strong focus on the tourism industry.

Stuart Maas has a diverse educational background. From 1991 to 1997, they attended George Heriot's School, where they earned their A-Levels in Business, Design, and Manufacturing. Following this, Stuart pursued higher education at the University of Strathclyde from 1997 to 2001, earning a Bachelor of Science (Honors) degree in Technology & Business Studies.

In 2003, Stuart enrolled at Lake Tahoe Community College and completed their studies in Wilderness Leadership, obtaining an Associate of Arts (AA) degree in 2015.

Additionally, Stuart has obtained several certifications throughout their career. In 2015, they became a Lake Tahoe Master Gardener through the University of California Cooperative Extension. In 2019, Stuart participated in the Leadership Lake Tahoe program conducted by Tahoe Chamber.

Moreover, Stuart holds certifications in AIARE Level 1 and AIARE Level 2 from the American Institute for Avalanche Research & Education. Stuart is also certified as an EMT-B by the National Registry of Emergency Medical Technicians and holds a Wilderness First Responder certification from Lake Tahoe Community College.