Edward Smith currently serves as the Country Manager for the UK and Ireland at LAKRIDS BY BÜLOW since January 2023, having previously held the position of Head of Commercial. Prior to this role, Edward co-founded DOISY & DAM LIMITED, where tenure lasted from May 2013 to January 2023. Earlier experiences include roles as Marketing Manager for the USA and Marketing Communication Assistant at Jack Wills | Aubin & Wills from September 2010 to May 2013. Edward holds a BA in Political Communication from the University of Pennsylvania, obtained from 2006 to 2010, and completed secondary education at St. Paul's School in London from 2001 to 2006.
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