Ori Goren

Ori Goren is an experienced digital marketing and transformation leader with a proven track record in various high-profile roles. Currently serving as CMO and Global VP at Laline since February 2021, Ori previously held the position of VP Digital & Loyalty Club at CASTRO & HOODIES group, where responsibilities included driving digital transformation and managing the loyalty program P&L. At EL AL Israel Airlines, Ori served as Chief Digital Officer from February 2016 to November 2018, leading global digital strategy and significantly enhancing e-commerce revenues. Earlier roles include Head of Digital Marketing & Sales at Strauss Water Ltd., Manager of Digital Marketing and Advertising at Pelephone, and Supervisor at Adler Chomski Group Advertising agency. Ori holds an MBA in Marketing from Ono Academic College and a Bachelor's degree in Economics & Communication from the University of Haifa.