Leeanne Couch (Lil)

Lil Couch has extensive work experience in digital marketing and e-commerce management. Leeanne (Lil) worked as a Senior Manager - Digital Product & Strategy at Landsec from 2015 to the present, where they were responsible for creating and executing a digital strategy across 10 shopping centers and 5 outlet destinations. Lil spearheaded the replatforming and launching of 40 websites onto Drupal, ensuring consistency in strategy and design. Leeanne (Lil) also implemented a cohesive email marketing strategy and database structure while adhering to GDPR data laws.

Prior to Landsec, Lil worked as an E-Commerce Manager at Soho House & Co from 2014 to 2015, overseeing strategy, trading, and marketing for 4 global websites across 3 brands. Leeanne (Lil) managed various digital marketing channels, such as PPC, SEO, and affiliates, and collaborated with different departments to create a cohesive online experience.

Before that, Lil served as an Ecommerce & Digital Marketing Manager at Hentsch Man in 2014, where they managed the global website, trading strategy, and execution of ecommerce and digital marketing campaigns. Leeanne (Lil) also monitored and improved various acquisition and digital marketing channels.

In 2013, Lil worked as an Ecommerce Executive at Soho House & Co, where they successfully launched and managed multiple websites using the Magento platform.

Prior to their role at Soho House, Lil was a Social & Content Account Manager at Biglight from 2012 to 2013, working with fashion clients and assisting with affiliate marketing and creative planning. Leeanne (Lil) also worked as an Account Executive at Biglight, handling key accounts and ensuring timely delivery of projects.

Lil's earlier experience includes roles as an Online Marketing Executive and Assistant at Ben Sherman from 2008 to 2012, managing corporate social media channels, coordinating online creative efforts, and maintaining brand consistency.

Overall, Lil has a strong background in digital marketing, e-commerce management, and strategic planning, with a proven track record of successfully launching and managing multiple websites and optimizing various marketing channels.

Leeanne (Lil) Couch completed their education at the University of the Arts London from 2006 to 2010. Leeanne (Lil) obtained a Bachelor of Arts (Hons) degree in Fashion Management with Marketing. Prior to that, Leeanne attended Dartford Grammar Girls School from 1999 to 2006. Apart from their formal education, Leeanne also obtained a certification in B2B Digital Marketing Strategy and Techniques from CIM | The Chartered Institute of Marketing in March 2023.