Barb Broder

Barb Broder is an experienced marketing professional with a background in brand and trade marketing, primarily within the consumer packaged goods sector. Currently serving as the Sr. Brand & Trade Marketing Manager at Lassonde since January 2021, Barb focuses on influencing product preference and driving demand through a comprehensive omnichannel approach. Previously at Sun-Rype Products Ltd. for nearly two decades, Barb held roles including Consumer Communications Manager and Group Marketing Manager, steering brand identity and developing marketing strategies to enhance business growth. Earlier career experience includes serving as an Account Executive at ACNielsen Company, where Barb worked with CPG companies to translate research into actionable insights. Barb holds a BBA in Marketing and Communications from Simon Fraser University, earned in 1995.