Martin Lauzière

Martin Lauzière has had extensive work experience in various roles and companies. Martin started their career at P2P Proximite Marketing as a Project Manager from 2002 to 2004. Martin then worked as an Account Manager at Raid / Lamont Design in 2004 before joining Krispy Kernels as a Brand Manager from 2006 to 2008. Since 2008, Martin has been with Lassonde, where they have held multiple senior positions. Martin started as a Brand Manager and then moved up to roles such as Senior Revenue Manager, Director and Vice President of Revenue Management. Martin also served as the Senior Vice President of Marketing, Revenue Management & Category Management and Senior Vice President of Business Development, Private Label, Category & Revenue Management before their current role as Senior VP FP&A - Performance Management, which they started in October 2022.

Martin Lauzière completed an Executive MBA from UQAM | Université du Québec à Montréal from 2007 to 2009. Martin also completed a short program in Project Management from UQAM from 2004 to 2005. Their earlier education includes a Bachelor's degree in Commerce with a major in marketing from McGill University, which they completed from 1999 to 2002.