Melissa Baron (DeLeo)

Melissa (DeLeo) Baron has a diverse work experience spanning several companies and roles. Melissa has recently worked at LastPass, starting in 2021, where they held the positions of Marketing Automation Manager and currently works as a Growth Product Marketing Manager. Prior to that, Melissa worked at SHOES.COM from 2019 to 2021, where they served as an Email Marketing Specialist, CRM and later as a Content Marketing PM. Melissa was responsible for driving a customer-first approach to email experiences, optimizing customer segmentation and personalization, and collaborating with cross-functional teams to plan content strategy. Melissa also worked at Questrom School of Business, Boston University as an Undergraduate Assistant of Student Diversity & Inclusion Initiatives from 2017 to 2019. Additionally, they gained experience as a Demand Generation Marketing Intern at CloudHealth by VMware in 2018 and as a Marketing Intern at The Charles Hotel in 2017. In 2016, Melissa worked as a Campus Brand Ambassador & Social Media Marketer for Sperry, University Beyond, Inc., where they successfully created brand awareness, organized promotional events, and generated significant sales revenue.

Melissa (DeLeo) Baron pursued their education from 2015 to 2019 at the Questrom School of Business, Boston University. During this time, they completed their Bachelor of Science in Business Administration and Management degree, with a focus on Marketing, Strategy & Innovation.