Atul Vivek

Atul Vivek is an accomplished sales and operations leader with extensive experience in the technology and retail sectors. Currently serving as the Head of Sales Operations, Distribution & Retail at Lava International Limited since October 2023, Atul previously held the position of Vice President & Head of Offline Sales at boAt Lifestyle, where contributions were made to establish a strong distribution and retail network. Prior roles include Director of Retail at realme India, focusing on sellout and retail marketing, and General Manager at Cheil India, overseeing field force operations for Samsung Electronics. Additional experience encompasses managing sales and operations for various major retail brands, including Future Value Retail and Aditya Birla Retail Limited. Atul holds multiple degrees, including an Executive program in business management from the University of California, Berkeley, along with an MBA in Marketing & IT and a Bachelor of Laws.