Francisco Vieira da Silva

Francisco Vieira da Silva is a seasoned professional with extensive experience in digital marketing and account management. Currently serving as Senior Digital & Marketing Manager at LAVINIA since June 2022, Francisco excels in executing omnichannel strategies for the Portuguese and Spanish markets while managing annual budgets. Prior to this role, Francisco worked as a Senior Account Manager at SA365 Portugal, where expertise in innovative digital solutions was developed. Experience as Senior Account Manager and Team Coordinator at Bastarda involved overseeing key accounts with a focus on brand positioning and performance. Additional roles include Account Manager at QualHouse, with a significant contribution to developing a new sales model, and various positions in tourism and marketing, including a trainee position at Robert Bosch. Francisco’s academic background includes a Master’s in Sales, Distribution, and Marketing from EAE Business School and multiple qualifications in digital project management and marketing.