Eric Porto

Eric Porto has extensive experience in performance marketing and content creation, currently serving as Diretor de Performance at Layer Up since May 2017, where responsibilities include strategy, execution, and performance analysis across inbound and outbound channels. Previously, Eric held roles at MoneyGuru from December 2013 to July 2016, progressing from Gerente de conteúdos web to Repórter de Conteúdo, focusing on web moderation, newsletter creation, and financial journalism. Eric's early career included an editorial role at Editora do Brasil, managing the quality control of various publishing processes. Educational qualifications encompass a Journalism degree from Universidade Metodista de São Paulo, along with specialized training in digital marketing and data journalism from various institutions.