Yara Barros

Yara Barros is a seasoned content strategist with extensive experience in content development, SEO optimization, and digital marketing. Currently serving as Analista de Conteúdo Master at Layer Up since April 2021, Yara specializes in creating valuable content strategies, including articles, e-books, and landing pages, while also overseeing social media content and email marketing. Previously, Yara held the title of Supervisora de redação at Prime Web, focusing on digital marketing articles and institutional texts, and worked as a reporter for Jornal Expressão at Universidade São Judas Tadeu, where Yara engaged in topic selection and interviews. Early career experience includes assisting with the organization of CCXP, the world's largest pop culture event, and various roles in content creation across multiple sectors. Yara's education includes degrees in Communication Social-Journalism from Universidade São Judas Tadeu and certifications in SEO and Digital Marketing from São Paulo Digital School and Folha de S.Paulo.