Rachel Hughes

Rachel Hughes is an experienced brand and communications manager with a strong background in marketing across various industries. Currently serving as a Brand Manager at LeaderBrand since February 2024, Rachel previously held a similar role at Frucor Suntory from July 2022 to October 2023. Rachel's extensive experience includes managing significant retail portfolios at Goodman Fielder, where responsibilities encompassed the In-Home Baking category and the Dairy business unit's convenience beverages. Rachel's career also includes pivotal roles at Spark New Zealand, where campaign management and stakeholder engagement were key, and media planning positions at Arena Media UK and Saatchi & Saatchi. Rachel holds a BCom (First Class Hons) in Marketing from The University of Auckland and a combined BCA in Marketing & International Business and BA in Economics from Victoria University of Wellington.