Dimitra Fratzeskou

Dimitra Fratzeskou has a diverse background in various marketing and communications roles. Dimitra is currently employed as a CRO Specialist at Leads.io, where they conduct research, creates test hypotheses, and executes A/B and Split URL tests to improve user engagement and conversion rates. Prior to that, they worked as a Content Marketing Analyst at Global Savings Group, managing a portfolio of over 160 retailers' landing pages and optimizing content for better customer experience. Dimitra also has experience as a Digital Marketing & Communication Intern at UNGA, where they created content for different digital channels and optimized it based on the company's marketing strategy. Additionally, Dimitra has interned as a B2B Brand and Product Marketing Intern at Recell® and worked as an Accounting Assistant at Pegasus Accounting Office.

Dimitra Fratzeskou has a Bachelor of Science (B.Sc.) degree in Financial and Banking Management from the University of Piraeus, which they obtained in the years 2011-2016. Dimitra went on to pursue a Master's degree in Marketing/Marketing Management from the University of Groningen, where they studied from 2017 to 2019. Dimitra also attended Université de Limoges for a short period in 2014, focusing on Faculty of Law and Economic Sciences. In terms of certifications, Dimitra completed the "Google Analytics for Beginners" course offered by Google in April 2021, and the "Digital Marketing Master Business Training Program" at Leader School in 2019. Dimitra also obtained a certification in "Coding for A/B testing: Run more A/B tests, find more winners" from Udemy in 2022. In 2023-2024, Dimitra pursued a Conversion Optimization Minidegree at CXL.