Laura Michiko Martini

Laura Michiko Martini is a seasoned marketing executive with extensive experience in the automotive and financial sectors. Currently serving as the Group Chief Marketing Officer at Leasys since June 2019, Laura has played a pivotal role in shaping the marketing strategy for the brand, which specializes in mobility and rental solutions following its consolidation with Free2move lease. Prior to this, Laura held key marketing positions at Opel Vauxhall Finance and GM Financial, where responsibilities included the design and execution of comprehensive marketing strategies and optimizing customer journeys. Laura's career began at American Express, where multiple roles in CRM and marketing communication were pursued, leading initiatives that enhanced customer retention and satisfaction. Laura holds a Master of Science in International Safeguard of Human Rights and a Master's degree in Political Science focused on International Law from Sapienza Università di Roma.