Rich Cowell possesses extensive expertise in digital performance analytics, currently serving as Head of Digital Performance Analytics at Lebara since October 2021. Previously held the positions of Global Digital Analytics & Implementation Lead and Senior Digital Analytics Manager at the same company. Prior experience includes roles such as Web Analytics Lead EMEA at LiveArea EMEA, Senior Web Analytics Manager at Neyber, and Web Analytics Manager at both The Kite Factory and Oasis Stores Ltd. Rich has also worked on a contract basis in PPC and Web Analytics at Hotcourses Group. Additional experience includes positions at LGC Standards, STA Travel, and Search Me Ltd. Rich Cowell holds a Post-Graduate MA in Advertising and Marketing from the University of Leeds and a Bachelor of Science in Music Technology from Leeds Beckett University.
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