Tim Hirst

Tim Hirst is an experienced operations and marketing professional with a strong background in sports administration. Currently serving as VP Operations at Legends since January 2022, Tim has previously held significant roles including Chief of Acceleration at 4FRONT, overseeing various operational areas and facilitating the company's acquisition by Legends. At the AFL, Tim contributed to brand growth across New South Wales and Queensland, managed game day operations, and directed marketing initiatives. Earlier experiences include marketing roles at Coles Group and SuperSprint, as well as a progressive career at St Kilda Football Club in sponsorship management. Tim holds a Professional Masters of Sports Administration from Ohio University and a Bachelor of Business and Commerce from Monash University.