Eleanor Bonen

Head of Value Creation in the US, based in New York City. Eleanor has enjoyed over 10 years of experience working in the Children’s Toy and EdTech space. She is deeply interested in how children engage in creative play and learning, and how this engagement is evolving with new and innovative technology. Prior to joining LEGO Ventures in 2019, Eleanor was on the Executive team at EdTech startup littleBits Electronics as VP of Global Sales, and previously also led International Sales & Business Development at ALEX Toys and ALEX Brands. Eleanor has an MBA from INSEAD and has always been passionate about establishing meaningful and productive business partnerships across strategic, geographic, and cultural boundaries. When not connecting with others around the globe, Eleanor enjoys doing crafty projects, biking around the city, and spending time with her family and friends near the Brooklyn waterfront.