Mike Coulson

Mike Coulson has a diverse and extensive work experience in the advertising and marketing industry. Mike started their career at Publicis Groupe in 2007 as an Account Coordinator and later worked as an Account Executive and Account Supervisor, handling various well-known brands such as Purina, Canadian Olympic Foundation, Alexander Keith's, and CIBC. During their time at Publicis Groupe, Mike launched successful campaigns and projects like Pawsway.ca for Purina. In 2012, they joined Publicis Groupe - Red Lion as a Digital Strategist, where they led digital strategy for brands such as Whirlpool, Maytag, KitchenAid, and JennAir. Mike's contributions included overseeing a large-scale website relaunch and providing UX design and strategy for brand site upgrades. Mike also played an important role in developing and executing campaigns for organizations like the Responsible Gambling Council and the Television Bureau. In 2015, Mike joined Leo Burnett Toronto as a Senior Strategic Planner before being promoted to Strategy Director in August 2020. At Leo Burnett, they were responsible for crafting brand strategy, channel plans, research, and insights for prestigious brands like P&G, Campbell's, Kellogg's, and Canadian Tire. Mike's expertise and achievements in brand strategy and digital marketing make him a valuable asset in the advertising industry.

Mike Coulson earned a Bachelor's Degree in Marketing from the University of Windsor, graduating in 2006.