Laylla Abugharbieh

Laylla AbuGharbieh is an experienced strategist and content executive at Leo Burnett Italia since June 2018, specializing in digital content and channel strategy, creative briefing, competitive analysis, and social media management, while also serving as the editor and writer for the agency's newsletter. Prior to this role, Laylla was a Trainee in Marketing Communication at METER srl, where responsibilities included content strategy, SEO-oriented copywriting, editorial planning, and email marketing. Laylla also held the position of Team Manager, Creative and Social Media Manager at Blackbox Crew from October 2012 to May 2017, overseeing internal and external communication, web presence, project management, and customer care for various artistic events. Laylla holds a Bachelor's degree in Psychology from Università degli Studi 'Gabriele d'Annunzio'​ and a specialization diploma in Humanities and Social Sciences from Istituto G. Marconi.