Elke Anderle has a diverse work experience in the advertising and marketing industry. Currently, they are serving as the EVP, Group Strategy Director for Kellogg's Business at Leo Burnett, where they lead a team of over 100 people across multiple agencies. Their responsibilities include developing growth strategies, data strategies, trend identification, and creative development.
Prior to their current role, Elke worked at Energy BBDO as the EVP Global Strategy Segment Leader for Mars Confections and Food. Elke led a team of global strategists and was responsible for brands such as Kind Bar, Snickers, M&M's, and Dove. Elke also held the position of EVP Global Strategy Segment Lead for Mars Wrigley, where they worked on brands like Orbit, Twix, and Maltesers.
Elke's previous experience includes working as an SVP Group Strategy Director at Energy BBDO, where they played a crucial role in the success of the Extra brand. Elke has also worked as a Guest Professor at Northwestern University - Kellogg School of Management.
Overall, Elke Anderle possesses extensive expertise in brand building, global strategy, portfolio growth planning, and utilizing cultural insights to connect brands with consumers.
Elke Anderle's education history includes being a Guest Professor in Marketing at Northwestern University. Elke also completed their undergraduate studies at Miami University's School of Business, specializing in Marketing & Business Law. The information does not provide details about any other degrees or fields of study pursued at Northwestern University, Miami of Ohio.
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