Shadi Elmourad

Shadi Elmourad has a diverse work experience spanning over several industries. Shadi started their career in 1994 with part-time roles in various organizations such as Pizza Hut, CGU Insurance, and Andari Petrol, where they gained skills in customer service, cashiering, delivery, and sales. During this time, Shadi also pursued higher education in engineering.

In 2002, Shadi co-founded Acid Media and Publishing, an Australian construction industry directory and home improvement magazine. Shadi successfully grew the publication from zero advertisers to over 5,000 and established a distribution network for a circulation footprint of over 50,000 copies.

From 2005 to 2009, Shadi worked as a Marketing Manager and Entrepreneur at XCustoms, an Australian company specializing in automotive customization and branding. Shadi developed the business from a small operation to a 3,000 m2 workshop.

In 2011, Shadi joined BrandCode Media / CommaPR, a local Saudi agency, as the Director of Business Development. Here, they focused on BTL and ATL media, social content creation, and events and PR for clients such as Al Rabie Juice, Islamic Development Bank, and Nikon.

From 2016 to 2018, Shadi served as the New Business Director and General Manager at Century Events and Media Production, a multidisciplinary niche agency. Shadi oversaw the company's day-to-day operational activities and led the expansion into digital and social media content creation.

Currently, Shadi is working at Leo Burnett as the Business Lead - Content since July 2022. Leo Burnett is known for creating meaningful relationships between people and brands. Shadi believes in the company's purpose-centered approach and the importance of creating human value for clients.

Throughout their career, Shadi has gained experience in various roles, including business lead, digital and social media director, and marketing manager. Their skills include business development, negotiation, operational marketing, customer relationship management, and strategic planning. Shadi's diverse background has provided him with a strong understanding of people, networking, multitasking, teamwork, and emotional intelligence.

Shadi Elmourad completed a Bachelor of Engineering in Electrical and Electronics Engineering from Western Sydney University from 1997 to 2000. Prior to that, they obtained a High School Diploma from Ashfield boys high school from 1994 to 1996. In addition to their formal education, Shadi Elmourad has also obtained various certifications in subjects such as Succession Planning, Neuroscience of Reframing, Coaching Skills, Leadership, Blockchain, and other specialized areas.