Melissa Baker

Melissa Baker is a seasoned digital marketing professional with extensive experience in developing and optimizing marketing strategies within the non-profit and tourism sectors. Currently serving as a Search Officer at the Leukaemia Foundation since June 2022, Melissa focuses on enhancing organic and paid search marketing initiatives for key campaigns. Prior to this role, Melissa excelled as a Digital Campaigns & Analytics Specialist at the same organization, strategizing for significant events like the World's Greatest Shave and Blood Cancer Awareness Month. Previous experience includes positions as a Digital Marketing Coordinator at Fastrack Digital and a Digital and Content Marketing Contractor for Banff & Lake Louise Tourism, where Melissa supported marketing efforts during challenging times. With a solid foundation in product management and consumer marketing during tenure at Flight Centre Travel Group, Melissa holds a Bachelor's degree in International Hotel & Tourism Management from The University of Queensland.