Susan Prater

Susan Prater has extensive experience in marketing and digital strategy. Susan began their career at Ford Motor Company, where they held various roles including Digital Manager and Marketing & Communications Manager. During this time, they developed and executed digital projects, managed websites, and implemented SEO and SEM techniques.

Susan then moved on to Owens Corning, where they served as the Global Interactive Marketing Manager. In this role, they directed multiple business units on the use of B2B and B2C interactive marketing techniques to grow brand value and revenue. Susan also led the implementation of web analytics tools and a web content management system.

After Owens Corning, Susan worked at Masco Cabinetry as the Director of Marketing. In this position, they were responsible for developing and executing interactive marketing and marketing production strategies for several brands. Susan also managed a budget of $16 million.

Following their time at Masco Cabinetry, Susan joined ChannelNet as the Vice President - Integrated Marketing. Here, they focused on PR, marketing communications, brand management, and client digital strategy development. Susan achieved strong results, including a 200% increase in Twitter followers and above-average open and click-through rates for client campaigns.

Subsequently, Susan joined Salesforce as a Senior Marketing Consultant and later as an Associate Principal Marketing Consultant. In these roles, they provided consultation on digital marketing communication development, best practices, and optimization efforts for clients. Susan also developed cross-channel contact strategies and helped clients gain insights into their business and customer behavior through data analysis.

Most recently, Susan has been working at Lev as a Principal Marketing Consultant. In this position, they collaborate with clients across various industries to develop customer digital communication strategies and campaigns. Susan advises on Salesforce Marketing Cloud and other Salesforce Clouds, combining industry best practices and digital trends to enhance brand connections with customers.

Throughout their career, Susan has consistently demonstrated their expertise in marketing strategy, digital trends, and customer engagement.

Susan Prater has a Bachelor of Science degree in Electrical Engineering from Kettering University. Susan also holds an MBA in Marketing from Wayne State University. However, specific start and end years for their education are not provided.