Raquel Messias

Raquel Messias is a seasoned professional in Strategic Planning with over 14 years of experience in top advertising agencies in Brazil, including Y&R, Neogama BBH, and GREY BRASIL. Currently serving as Chief Strategy Officer at Lew'Lara\TBWA since September 2020, Raquel also shares expertise as a faculty member at Miami Ad School since 2015. Prior roles include VP of Strategy at GREY BRASIL and Planning Director at New Energy. Educational qualifications feature degrees in UX Strategy and Planning from Miami Ad School and a Law degree from UNIVEM, complemented by studies at FESPSP. Raquel has worked with diverse clients, including Danone, Casas Bahia, Bradesco, and P&G, and is presently responsible for the strategic planning of Pantene and Koleston.