Guido Pierres

Guido Pierres is a seasoned professional in digital marketing and user acquisition, currently serving as Conversion Rate Product Manager and Digital Acquisition Manager at Lidl España since February 2020. Previous experience includes roles at Under Armour, where Guido held the position of Sr. User Acquisition Specialist for Ecommerce in LATAM, and at Starcom Mediavest Group as Digital Leader for Samsung SELA. Guido has a strong background in developing strategies for paid and organic media channels and has successfully managed campaigns across multiple markets in Latin America. Academic qualifications include a Master's in Digital Business from The Valley Business & Tech School, a UX/UI Design course from MrMarcel School, and a Bachelor's in Marketing from UADE, complemented by a technical qualification in Computer Science from Escuela Técnica Nº 37.