Mara Portela Santos

Mara Portela Santos is an experienced professional in digital marketing and content strategy, currently serving as a CRO&UX consultant and digital marketing consultant at Lidl España since November 2015, where responsibilities include content strategy, process design, and digital content management. Previous roles include content management at Ideaspropias Editorial and market research at IRI, among others. Mara has a strong background in journalism, with a Master's in Cultural Journalism and New Trends from Universidad Rey Juan Carlos, and a degree in Audiovisual Communication from Universidade de Vigo, complemented by studies at Sapienza Università di Roma. Recently, Mara has pursued additional expertise in UX/UI and digital marketing at MrMarcel School.