Dan Wille

Dan Wille has extensive work experience in the fitness industry. Dan began their career at Life Fitness/Brunswick in 2004 as Director of Consumer Product Development before moving up to Vice President and General Manager of the Consumer Business Unit. Dan then became Vice President and General Manager of Life Fitness UK, and later served as Vice President of Marketing, Product, and Business Development. In 2015, they joined InMovement as Vice President and General Manager before returning to Life Fitness as Vice President and General Manager of the Active Lifestyle Group. Dan subsequently held the roles of Vice President and General Manager of the Americas Strategic Business Unit, Chief Commercial Officer, and currently serves as the Global Vice President of Product Development, Strategy, and Marketing at Life Fitness.

Dan Wille has a BA in Communications and Marketing from Western Illinois University. Dan also has an MBA in Marketing and Finance from Roosevelt University.