Nicole Krefting

Nicole Krefting serves as the CEO and Marketing Director at HEFT AB since August 2020. Concurrently, Nicole holds positions in business development and international affairs as a shareholder at LifeClean International AB since June 2016. Prior experience includes project management for Kidz City Race for Friends at TVR Sport & Näringsliv AB from November 2015 to May 2024, and as a key account manager focusing on sales and business development at Add Benefits Europe AB from February 2017 to June 2019. Earlier roles feature sales representation at Hööks Hästsport and a sales and marketing associate position at LifeClean International AB, where responsibilities encompassed market planning, brand building, and event management. Nicole completed an intensive course in YouTube marketing at Berghs School of Communication in 2017 and pursued studies at Affärshögskolan from 2013 to 2015.