Irina Dan

Senior Performance Marketing Manager at Lifesum

Irina Dan has a strong background in mobile marketing, with experience working with various companies such as Lifesum, Mindvalley, and Unibet. Currently serving as a Mobile Marketing Consultant at APPANAJ, Irina specializes in app store optimization, Apple Search Ads, Google App Campaigns, and app retargeting. With previous roles at Tradedoubler, Criteo, and Google, Irina has a wide range of experience in performance marketing and product commercialization. Irina holds a Master's degree in Communication and Public Relations from Scoala Nationala de Studii Politice si Administrative (SNSPA) and has also studied English, French, and Italian through an Erasmus scholarship.

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