Krista Alef

Head Of Strategy at LIFT Agency, Inc.

Krista Alef has a diverse work experience in the advertising and media industry. Krista has held positions such as Head of Strategy at LIFT Agency, Inc., where they led strategic approaches for clients in various industries. Prior to that, they were a Director of Media and Strategy at the same company. Krista also served as a Group Integrated Planning Director at Zimmerman Advertising and held multiple roles at HackerAgency, including Group Media Director, Digital Media Director, Associate Media Director, and Digital Media Supervisor. Earlier in their career, they worked as an Owner - Media Strategist at Wooly Bugger Media, and as a Media Buyer/Planner/Manager at Santa Fe Natural Tobacco and Media Buyer/Planner at Justice & Monroe Advertising. Krista Alef's experience also includes working as a Marketing Consultant at Clear Channel Radio, where they achieved impressive sales results.

Krista Alef earned a Bachelor of Science degree in Communication, General from Grand Valley State University in 1998-2022. Krista also obtained a Bachelor of Science degree in Advertising from the same university during 1998-2002. In addition, they have an AI for Personal Productivity certification from Section, obtained in 2024.

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