Simona Lazeu

Director Of Commercial Operations at Linkfire

Simona Lazeu has worked in a variety of roles in marketing, content operations, and event planning since 2010. From 2010 to 2011, they were a Project Coordinator for O.S.U.T - Organizatia Studentilor din Universitatea de Vest Timisoara and a Junior Event Planner for GO for EVENTS. From 2011 to 2012, they were a Junior Marketing Specialist for S.C. C.I.T. Grup. S.R.L. and a Marketing Specialist for Profi Rom Food. From 2013 to 2016, they held the roles of Inbound Marketing Responsible and Content Coordinator (SEO focus) for BetterNow. Finally, from 2016 to 2018, they were the Content Operations Manager and Head of Traffic & Growth for Better Collective before becoming the Head of Marketing for Linkfire in 2018. Throughout their career, they have managed teams, developed content strategies, performed keyword research and on-page optimization, and implemented internal link building strategies.

Simona Lazeu began their educational journey in 2008 when they obtained a Bachelor in Marketing from West University Timisoara, Economy and Business Administration Faculty. In 2009-2010, they were an Erasmus student at Universidade da Coruña, studying Marketing. Simona then went on to obtain a Master's degree in Advertising and Sales Promotion from West University Timisoara, Economy and Business Administration Faculty in 2011-2013. In 2013-2015, they attended Copenhagen School of Design and Technology, where they earned a PBA in e-Concept Development in Digital Marketing. In 2013, Simona obtained an Inbound Marketing Certified certification from HubSpot.

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