Ignacio Barraza

Ignacio Barraza is a seasoned professional with extensive experience in strategic business transformation and digital innovation across various industries. Currently serving as the Director of Strategic Business Transformation at Linko since June 2023, Ignacio previously held multiple leadership roles at Amazon, including Head of LatAm Seller Flex - Fulfillment Programs, and Senior Product Manager. At Banco Azteca, Ignacio spearheaded digital transformation initiatives and led the Product, Tech, and Business Strategy team for a digital payments platform. Additionally, Ignacio’s career encompasses key positions at Uber, Linio LatAm, and Global Win Consulting, with a strong focus on operational efficiency, customer communication, and strategy development. Ignacio holds an MBA in International Management and Finance from Hult International Business School and multiple diplomas in engineering disciplines.