Shelby Adkins

Shelby Adkins is an experienced marketing professional currently serving as an Account Manager at Listrak since January 2023. Previously, Shelby worked as a CRM Specialist at KREWE, focusing on multichannel marketing strategies, and an Email/SMS Specialist at Journeys, where responsibilities included managing email marketing processes and conducting performance analysis. Shelby's career also includes roles as Director of Digital Marketing and Social Media at The Wedding Plate, Creative Content Manager at Beautiac, and Creative Marketing Specialist at Underground Elephant, showcasing a robust background in digital marketing, content creation, and analytics. Shelby holds a Bachelor of Business Administration in Marketing and German from Lipscomb University and completed additional training at Nashville Software School.