Joanne Coffey

Joanne Coffey is a seasoned professional in retention marketing with extensive experience across various companies. Currently serving as the Senior Manager of Retention Marketing at Little Words Project since June 2024, Joanne previously functioned as a Retention Marketing Consultant at Joanne Coffey Consulting LLC, focusing on maximizing customer lifetime value for DTC brands. Notable roles include serving as Retention Marketing Manager and Assistant Manager of Retention Marketing at Jones Road Beauty, where Joanne significantly grew list size and earned industry recognition. Additionally, as Head of Retention at Aisling Organic Cosmetics, Joanne implemented strategies to reduce churn and enhance customer loyalty while managing a team of interns. Joanne's career commenced with valuable internships, including a retail management role at Nordstrom. Educational qualifications include a Master's degree in Business and a Bachelor's degree in Marketing, both from Southern New Hampshire University.