Mike White

Mike White serves as the Chief Executive Officer of Lively Worldwide since March 2017, leading a brand experience business focused on creating innovative marketing strategies that engage audiences meaningfully. As a founding partner and CEO of a new creative agency, Mike drives a fresh approach to brand marketing with a global reach, boasting clients like Twitter and Mazda. Mike's career includes founding ITCH Experience, where strategic development and creative direction were pivotal, and a longstanding role as Managing Director at ITCH, managing teams and projects effectively. Earlier experience includes significant roles at Exposure, where Mike established a successful events division, and Allied Domecq Leisure, where budget centralization and marketing strategies for numerous venues were key contributions. Mike's extensive experience spans various aspects of brand marketing and event management.