Andrew Pyrah

Andrew Pyrah is an accomplished professional with over 15 years of experience in the sports and entertainment sector. Currently serving as Co-Founder and Chief Commercial Officer of LKYSUNZ since March 2023, Andrew has been instrumental in recognizing and capitalizing on market opportunities in Asia, following a prior role as Founder and CEO of PYR Globale from August 2018 to May 2023, where expertise in partnerships benefited brands and rights holders. Andrew also held the position of Chief Commercial Officer at Panthera Team Asia F1 Team from July 2019 to February 2023, building a new sports start-up within Formula 1. Prior experience includes co-founding SSM Worldwide, managing significant partnerships in Formula 1, advising various entities, and serving as a Marketing & Operations Consultant for the inaugural World Series of Poker Europe. Andrew's foundational years include working as Events Director at Matchroom, where skills in televised sport and poker promotion were developed under notable mentor Barry Hearn.